Archive for April, 2010

The Arthur Guinness Fund – winner details

April 21, 2010

Guinness Ireland announced the Arthur Guinness Fund awardees 2010 at an awards ceremony in The Guinness Storehouse yesterday. Ten social projects received €100,000 in funding each and below is an overview of those projects –

Cormac Lynch – Camara

Cormac Lynch's project provides an elegant solution to two of the
world's most intractable problems: increasing amounts of
environmentally damaging waste being produced; and lack of educational
resources within Africa and other disadvantaged areas.

While the last few years have seen a huge increase in re-cycling in
Ireland, it is widely accepted that to protect our environment,
re-using the world's dwindling resources is a superior solution to
re-cycling them. Benefits of re-use include saving landfill space;
averting numerous chemicals from leaching into water and the ground;
preventing incineration of computer components, which creates
carcinogens; and decreasing the exploitation of fossil fuel, chemical
and water.

Using a sustainable social enterprise model, Camara have hubs in
Dublin and Belfast where they take computers from companies and
individuals to be re-used in schools in disadvantaged areas mainly in
the African continent. To date Camara has re-used 15,500 Irish
computers and placed them in learning centres in almost 750 schools.
This equates to a Carbon saving of over 10,000 tons with an associated
monetary social saving of US$430,000 (US$43 per Ct).

With funding from the Arthur Guinness Fund, Cormac is going to
expand this proven model to Cork and Galway. This will increase the
capacity of the organisation, and within the first year will have an
associated monetary social saving of approximately $100,000. Camara
will also work to change mindsets about re-use in Ireland, and seek to
alter the Irish regulatory framework around re-use.

Joan Freeman – Pieta House

The average number of suicide deaths in Ireland
each year is 494. The majority of people who find themselves in crisis
and are suicidal are reacting to a life event. Yet because there was
‘nothing else', these people have been treated with the medical model
which of course involves medication and in many cases hospitalisation.
When someone is not coping with a life event, they need to learn how to
cope with whatever difficulty is facing them through the help of
qualified staff that will offer them a ‘Solution focused Approach' and
who will walk with them on the trying journey and show them on the way,
all the reasons for living rather than dying. Following a personal
tragedy, Joan Freeman founded Pieta House – Ireland's first centre for
the prevention of self harm and suicide. They offer an alternative,
therapeutic approach to suicide by providing one to one counselling. As
a community-based centre for the prevention of self-harm or suicide,
Pieta House addresses a gap in existing services by complementing and
acting as a support to other services. Referrals are received from
psychiatric centres, A&E departments and GPs. Self-referral is
encouraged and also referral by family members or friends who may be
concerned about a loved one.

With funding from the Arthur Guinness Fund, Joan aims to open an
additional centre in the Cork – Kerry region, as well as rolling out a
campaign entitled "Mind your Buddy" to help people recognise the
symptoms of depression in friends and family members.

John P. Murphy – Speedpak Workplace Accreditation Model (WAM)

Long term unemployment was a problem in Ireland even before the
current economic difficulties. Lack of formal education is a key
barrier to progression to the workplace for those who are long term
unemployed. Leaving school without a Leaving Cert has serious
implications for employability, self confidence and self

After 7 years of working for Speedpak, a social enterprise which
provides employment and training for long term unemployed people, John
P Murphy has a developed a model of workplace accreditation where staff
receive a qualification that is the equivalent of the leaving cert
through working in the organisation. John's training programme provides
real commercial work experience focusing on positive work behaviours;
accredited group and individual training courses; and specialist one to
one support. Having developed and piloted this model locally within
Speedpak, John is now ready to bring this idea nationwide.

WAM approach is centred on capturing current workplace learning which
can be converted to a recognised educational qualification in the form
of a full FETAC Award. The approach can be used in any workplace
context and run in conjunction with any VEC college nationwide. The
concept was originally designed to enhance the educational
qualifications of people with low or no formal education, with this
model education can take place in the workplace.

With funding from the Arthur Guinness Fund, John aims to drive the
development of this model throughout Ireland and aims to have the
programme running in 50 organisations by 2012.

"In providing formal education opportunities through the workplace
for those that have low educational attainment, WAM can help level the
playing field and in so doing will play an important role in creating a
more just society".

Colman Farrell – Suas Service Learning Programme

As we enter the 21st Century, we are faced with environmental,
social and economic challenges that are complex, global and
interdependent. We need an emerging generation in which all play their
part as creators, innovators, leaders and active citizens across all
sectors: team players who can work across disciplines, backgrounds and
cultures, individuals who are open to change, who have a social
conscience to others, near and far, now and in the future.

Farrell is driving an innovative Service-Learning Programme for young
Irish people (18+) that supports the development of informed, engaged
active citizens across Ireland. Colman's vision is a generation of
active citizens and leaders entering society and a world-class
service-learning programme integrated into Third Level Education.

This service learning programme has 3 distinct components:
i) Overseas Volunteer Programme: each year 90 young adults are selected
teams of 12, for a transformative ten week work placement as teaching
assistants and coaches, in disadvantaged schools in India and Kenya,
with intensive pre and post departure support and training.
ii) Suas Societies Programme: Suas have 7 student societies with 1,800
nationwide who run an annual programme of events and activities,
working as mentors, volunteers, fundraisers and event organisers,
supporting community organisations in Ireland and overseas, supported
by training and coaching from Suas.
iii) Inspire: Suas run events and courses to encourage people to take action and
get involved.

With funding from the Arthur Guinness Fund Colman aims to expand the
Service-Learning Programme by mainstreaming it into colleges all over

"Suas cannot change the world alone, so we support the generation that will"

Margaret Leahy – Clar IRD

Community gardens, a well established concept in many countries, are
slowly gaining momentum in Ireland. Margaret Leahy (in conjunction with
Clar IRD, a voluntary community development organisation) is developing
a model for community gardens which could be delivered all over the
country. The chief focus of these gardens is training persons on low
incomes to grow their own vegetables and improve their diet and level
of exercise. Not only will these gardens provide employment growing
food, Margaret will add an extra dimension by creating the conditions
and culture to establish an enterprise thus creating year round jobs.
project will be on an area of land sufficiently large to support a
commercial horticulture enterprise. Workers will be selected based on
their interest in growing produce and enterprise development and will
include long and short term unemployed.

The project will grow and market produce on a year round basis using
tunnels and good crop management. Produce will be sold to three
different markets:
1. Box system delivering fresh vegetables weekly to low income houses
2. Other social enterprises i.e. meals on wheels
3. Restaurants and fruit and vegetable shops.

With funding from the Arthur Guinness Fund, Margaret will be able to
launch the first community garden in Mayo this year. This model can
then be transferred to other communities throughout the country. All
that is needed to start is a plot of suitable land, which is available
to most rural communities around Ireland. The programme utilises local
people making a positive contribution to their own lives and to their
communities. It will help break the cycle of unemployment and the
workers will be role models within their own communities.

Caroline Casey – Kanchi

In Ireland and around the world, disability is viewed as being about
need and negativity. Such a mindset has contributed to the alienation,
exclusion and discrimination of people with disabilities. People with
disabilities are people first; their disabilities should not define
them. 9 years ago, Caroline Casey realised that nobody was talking the
‘ability' of people with disabilities. Nobody recognised that people
with disabilities could be valuable to business. She believed that if
businesses could see the value of disability, society would naturally
follow. It was from this belief that Caroline founded Kanchi.

The O2 Ability Awards provided the platform to change the debate
around disability in society, awarding businesses for best practice in
the inclusion of people with disabilities as customers, employees and
members of the community.

With funding from the Arthur Guinness
Fund, Kanchi will launch a measurement tool for business, which will
allow companies to simply and practically assess and track their
progress in including people with disabilities at all levels of their
business, as customers, employees and potential recruits.

enable business to be the catalyst for change, they need to be
informed, skilled, and supported in a way that makes business sense.
When business values the disability community as customers, talent, and
part of the communities they serve, disabled people will be more
included, have access to products and services that provide a way of
life many of us take for granted.

Using extensive research built
up over 5 years of Ability Awards and based on research carried out in
2008, Caroline's idea, modelled on the "Best Companies To Work For"
scheme, will help businesses to bring about this change.

Mary Nally – Fáilte Isteach

Mary Nally is the founder of the Third Age Foundation, an
organisation which supports older people to make a difference in
society. In 2006, Mary witnessed the daily difficulties that new
migrants were experiencing integrating into our community as a result
of a lack of English. Everyday activities like visiting the GP,
assisting children with homework, shopping, understanding
correspondence from schools, employers and other institutions are all
extremely difficult if comprehension or expression is limited.

response to this lack of English amongst new migrants to Ireland, Mary
developed Fáilte Isteach, a community project where older volunteers
welcome new migrants to their community through conversational English
classes. Mary encouraged and supported older people (members of the
Third Age Foundation) to utilize their skills, talents and
life-experiences to deliver free conversational English classes to new
migrants based on real life situations and scenarios. Aspects of this
project include assistance and advocacy for rights and entitlements,
class materials and practical support.

Following the success of this project in a small rural community,
Mary launched the project nationally in 2008 so other communities could
address their local needs. Fáilte Isteach now has 16 centres in 9
counties involving 194 volunteers teaching an average of 400
non-Irish-nationals from 51 different countries every week.

willing to rest on her laurels, Mary plans to expand the project
further until there is a Fáilte Isteach project in every town in
Ireland. Funding from the Arthur Guinness Fund will go towards the
further expansion of this project around the country.

Michael Kelly – GIY Ireland

With our economy in a perilous state and increasing concerns about
the quality of our food system, there is unprecedented interest in
producing our own food in back gardens, allotments and community
gardens. Unfortunately, right at the time when it would be most useful,
there is a deficit of practical expertise about growing food. As
individuals and as a society we have lost the necessary knowledge and
skills that were taken for granted a generation ago.

Kelly set up GIY (Grow it Yourself) Ireland to promote and facilitate
amateur food growing, to encourage people from all walks of life and of
all ages to grow their own food in their home, allotment or community
garden and to provide them with the practical skills they need to do so

Michael does this on three levels: (1) by promoting ‘GIYing' through the national media, (2) via a social network on,
and (3) at a local level through GIY groups that meet in local
communities. These local GIY groups aim to take the "self" out of
"self-sufficiency" by getting growers together so that they can learn
skills from each other and connect with like-minded individuals. GIY
group activities include monthly meetings, talks and demos; garden
visits, seed and seedling swaps; produce bartering, mentor panels and
grower's ‘meitheals' (sharing of resources and ideas). GIY activities
are free and open to people interested in food growing at all levels,
i.e. from growing a few herbs on a balcony to complete
self-sufficiency, from beginners to old hands.

GIY Ireland launched in September 2009 but already there are 40 GIY
groups around Ireland with an approximate membership of 2,000 people.
With funding from the Arthur Guinness Fund, Michael aims to drive this
project further, with more groups, more members and more support.

want to create a generation of Irish people for whom home-grown food is
a reality and make the meitheal mentality a central component of Irish
life. We believe that the GIY movement is revolutionary and can
transform Irish society."

Sarah Miller and Carrie Ann Moran – ReDiscover Fashion

Carrie Ann Moran and Sarah Miller established ReDiscover Fashion to
address growing national concerns within the fashion and textiles
industry, relating to the environmental and social impacts of
disposable clothing. Despite being a relatively easy waste stream to
recycle, an estimated 93% of all textile waste in Ireland is sent to
landfill, producing detrimental environmental effects. By recycling
textiles, we reduce these effects and the need for landfill. Textiles
present particular problems in landfill as synthetic (man-made fibres)
products will not decompose. While woollen garments do decompose, they
produce methane, which contributes to global warming.

As well
as having a positive impact on the environment, this project also has
social and economic benefits. As the project will generate a steady
revenue stream from the sale of a 100% recycled and ethical clothing
line, Carrie Ann and Sarah will be able to provide training and
employment. Being a not for profit project, all revenue gained will be
reinvested in training, materials and job creation. The project aims to
change the way we, as a society, view recycled clothing, behave as
consumers and manage textile waste.

"Mention recycled clothing and most people think about charity
shops and second-hand garments. Rediscover Fashion is about
establishing a mindset shift, raising the bar on green products and
establishing a new generation of a eco-conscious, socially aware

Sharon Vard – Anam Cara

year in Ireland over 2,000 families experience the death of a son or
daughter. If this death occurs in a hospital or hospice setting,
families will have access to bereavement support through the chaplaincy
or social work departments. However this support is limited. Families
who experience a sudden or unexpected death outside a hospital setting
often find themselves outside the realms of any support system and
struggle to make sense of their grief.

Sharon Vard founded Anam Cara (initially as a pilot project in 2006)
to support these families by providing the services and information
they need. This helps to reduce the incredible stress and torment they
go through after the death of their child. Sharon believes that the
only person who can fully comprehend the loss of a child is another
bereaved parent. The person who can best offer the bereaved parent some
hope that they will cope and find a way to live around their loss is a
bereaved parent who is a little further along their journey.

vision is to bring these parents, in every community, together in a
safe setting where they can avail of Anam Cara's services and also
offer support to each other. Anam Cara services include an interactive
website (where parents can access information on topics relevant to
them and get details of the services in their area) a private message
forum, parent-to-parent meetings, and formal and social events held at
both local and national level. All services are provided at no charge
to the bereaved parent.

With funding from the Arthur Guinness
Fund, Sharon aims to continue the development of this organisation to
provide these services all over the island of Ireland as well as
developing a programme for bereaved siblings.

Bizcamp Limerick, May 8th 2010

April 8, 2010

Bizcamp Limerick returns on May 8th where the venue will once again be the Kemmy Business School in the University of Limerick. The event will run from 10am to 4pm and you'll find more details including how to register on the Bizcamp Limerick blog.

We made ‘The Enriched List’

April 7, 2010

Last weekend’s Sunday Business Post carried an article in the Agenda section entitled ‘The Enriched List‘ –

Fourteen years on [from the first publication of the Sunday Times Rich List] our love affair with material excess has soured in the face of the worst recession in living memory, and many of us feel acutely embarrassed by just how obsessed with wealth we became during the boom years. But for others, the crash has provided an opportunity to step back and ask if there are other ways to measure wealth…. to enrich their own lives, and the lives of those around them. So now, in 2010,with no apologies to Murdoch, we present The Sunday Business Post’s Enriched List.

We are honoured at Daynuv to be included in that list. Here’s a short extract from the article –

‘The use of technology in education is something which as a society we really need to look at more,” says Corbett. ‘‘We’re currently working with different groups of disadvantaged kids – children with physical and intellectual disabilities, and children from troubled backgrounds. Kids like this fall out of the mainstream, and it can be hard to get them back on track.”