Interviewed by SocialMedia.net

I was recently interviewed by SocialMedia.net for the SMXQ (10 questions on Social Media) series. My answer to the last question was where I went a bit blue-sky starry eyed but a guy can dream, right?

10. How do you see social media helping and improving things for us in the future?

Innovation happens at the edges. For all the success of social media the flawed design of today's tools draw us inevitably into silos and echo chambers. Stifling the cross-pollination of ideas across disciplines.

I'm very interested in the area of memetics which brings evolutionary models to the study of cultural information transfer. A meme is defined as a cultural unit (an idea or value or pattern of behavior) that is passed from one person to another by non-genetic means. Memes, like genes, are replicators and 'use' people as hosts (interesting aside: the movie 'Inception' refers to 'the idea' as the most contagious virus in the world).

So I see an evolution of social media in symbiosis with memetics. We will continue to refine the protocols, plumbing and tools such that social media will eventually not be seen as a mere part of the internet but the internet itself will be the ultimate social fabric and a hyper-efficient 'meme machine'. Boundaries will disappear, silos and echo chambers will be consigned to memory and ideas will flow effortlessly across demographics and disciplines.

Read the first nine questions and answers here.

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